30+ ways To Increase Your Online Presence in 2022 (plus free resources)

I figured we would get the obvious ones out of the way.  If you aren’t already on social media for your business you are definitely missing out.  Not having a good social media presence will cost your business trust, visibility, search engine rankings and more in 2023.  You don’t have to be on all the channels but you need to be on at least 1-2 where your customers are spending time, and you need to have real conversations there.

If you aren’t already doing big things for your business on social media, or just know you could do better, here’s how to upgrade your online presence using social media:

Use social media platforms such as Facebook, Twitter, and LinkedIn to create and share content to improve your online presence

Again, starting with the obvious, but creating an online presence is an essential part of building a following, brand, or business online. Social media platforms like Facebook, Twitter, and LinkedIn offer many opportunities to reach people who may not discover your content otherwise. When using these platforms, a first step should always be setting up a profile that accurately and clearly communicates who you are and what value you offer. 

Secondly, crafting and sharing content that is relevant to your target audience can help attract followers and develop an online persona. 

Thirdly, it's important to stay consistent in your messaging as well as with the frequency of content shared online. Publishing posts at least once or twice per week provides enough visibility for potential followers without seeming too spammy or overwhelming. 

Finally, don't forget to engage with your audience by replying to comments and messages - doing so establishes trustworthiness in addition to opening up the possibility for collaboration with others in your industry or similar fields. With the right approach and commitment to online presence, social media platforms like Facebook, Twitter, and LinkedIn can be powerful tools for achieving success online.

Post regularly to social media and use relevant hashtags to reach more people

Posting regularly and using relevant hashtags is one of the most powerful tools for increasing your online presence. When an appropriate hashtag is used, it draws attention to your content and helps spread it further than a simple post alone. 

Additionally, when you use hashtags that are associated with current trends or topics in your industry, you can join conversations and gain more visibility among potential customers or followers. 

Lastly, posting regularly allows people who follow you to stay upto-date on what's new with your business or brand. It's important to note while consistently creating posts is key – overposting can have a negative effect on how people perceive your account. Be sure to keep the quality of posts high while also posting at least once or twice per week. With a good balance of content and hashtags, you can significantly improve your online presence in 2022.

Engaging with your audience is critical to growing your online presence in 2023.

This means that responding to comments, messages, and other interactions on social media can help you build a community of loyal followers. In addition, engaging with people outside of your own page or platform helps spread brand awareness and reach more potential customers or supporters. Participating in relevant conversations and connecting with key influencers in the industry can also create beneficial relationships that may lead to collaborations down the line.

Lastly, staying active on social media allows people who follow you to get regular updates about what's new with you or your business - this keeps them coming back for more! With these tips in mind, you have all the tools you need to engage effectively with your audience and grow your online presence in 2023.

Create an effective content marketing strategy

Content marketing is an effective way to reach potential customers while providing valuable information they may be seeking. Creating a successful content marketing strategy requires understanding who your target audience is and creating content that speaks directly to them. Doing so will help you create engaging content that resonates with readers, ensures they stick around on your website or blog longer, and ultimately helps you drive conversions more effectively.

To begin, determine what topics are relevant to both your business and your target market. This step should include researching industry trends and conditions, as well as monitoring competitors’ content. Once you know the topics that are relevant to your audience, create content in a variety of forms like blogs, videos, infographics and podcasts. It’s important to mix up the types of content you produce so readers don’t become bored.

In addition to creating quality content, it is also important to have a promotional plan for your content marketing efforts. This could include leveraging social media platforms like Facebook or Twitter, utilizing email campaigns or even advertising on search engines. Each platform has its own set of best practices that should be followed in order to maximize results. Additionally, make sure the tone and language used in your promotion efforts speaks directly to your target audience.

By creating content that resonates with your target market and promoting it in the right places, you can ensure that your content marketing efforts are successful. With a little strategic planning and effort, you can create an effective content marketing strategy that will help your business grow.

Limit yourself to using social media platforms where your audience is and a number you can actually manage

Limiting yourself to only using social media platforms where your target audience is active is an important part of a successful online presence. This helps you save time, resources and energy in managing multiple profiles on every single platform, while also allowing you to reach the right people with the right content.

When deciding which platforms to use, it’s important to consider the demographics of each one and how they fit into your overall marketing strategy. You should also be aware of any capabilities that may help or hinder your efforts on a particular platform (e.g., video length restrictions on Twitter). Additionally, it’s best to focus on up to three platforms at most as this will allow you enough time and resources to manage them adequately.

Platforms to consider include:

• Facebook
• Instagram
• LinkedIn
• Twitter
• YouTube
• Pinterest
• Snapchat
• TikTok

Google Business Profile

Quality is more important than quantity when it comes to your social media followers.

When it comes to your social media followers, quality is more important than quantity. Having a large following may make you look good on the outside, but if those followers are not engaging with your content and driving conversions, that large number of followers won’t do much for your bottom line.

Instead, focus on creating high-quality content that resonates with your target market and actively engages them in a conversation. This will help you attract people who are genuinely interested in what you have to offer and are likely to take an action like making a purchase or signing up for a newsletter.

Additionally, consider taking steps like using targeted ads or sponsored posts to attract potential followers who may be more likely to engage with your content. This will help you reach the right people and drive them to take action.

Overall, quality should be more important than quantity when it comes to your social media followers. By focusing on creating quality content that resonates with your target market, you can ensure that you are reaching the right people and driving conversions effectively.

Share human experiences and emotions on social media channels so people can really connect with you.

Sharing human experiences and emotions on social media channels is a great way to build a connection with your audience. This could include sharing personal stories, life lessons, or even funny moments that can help people relate to you on an emotional level.

When creating content, focus on crafting authentic stories that showcase different sides of your personality and spark conversations. Ask questions related to the topic at hand in order to engage your followers and start meaningful discussions. Posting pictures or videos of real-life experiences (such as attending events or going on trips) is also a great way to connect with your audience.

Overall, it’s important to show your followers what makes you unique so they can really connect with you on an

Make sure your social media profiles are optimized for SEO.

Optimizing your social media profiles for SEO is an important step in ensuring that your accounts are visible to the right people. By including keywords and phrases related to your business in both profile descriptions and post content, you can increase the chances of search engines ranking your content higher on their results pages. Additionally, by optimizing each profile with a descriptive username, relevant images, and other vital information (such as contact details), you can make it easier for potential customers to find you online.

Overall, taking time to optimize your social media profiles with relevant keywords and images will help ensure they’re easily found by search engines and potential customers alike. Doing this will also give you an edge over competitors who haven’t taken the time to optimize their social media presence.

By doing these steps, you can maximize the exposure of your profiles and ensure that they’re found by the right people. Ultimately, this will help drive more traffic to your accounts and give you a better chance of converting leads into customers.

>write about why it's important to be active and consistent on your social media profiles

It is important to be active and consistent on your social media profiles if you want to gain traction and increase engagement with your followers. By creating content regularly, you can maintain a constant presence on the platform and keep your audience engaged. Additionally, by responding to comments quickly, you can show your followers that there’s a real person behind the profile and build relationships with them.

Additionally, being consistent can help build credibility and trust among your followers. It will also allow you to establish yourself as an authority in your field or industry by providing valuable information on a regular basis. This will give people more confidence in your business or organization and make them more likely to take action like making purchases or signing up for newsletters.

By creating content that resonates with your target market and promoting it in the right places, you can ensure that your content marketing efforts are successful. With a little strategic planning and effort, you can create an effective content marketing strategy that will help your business grow. Good luck!

Make sure you have a website that can be the hub of your marketing efforts

Despite talk of periodic talk of websites being dead (email is dead too I hear, but I still check mine every day for some reason) A well-done website should be the hub of all your marketing efforts.  There are several reasons why this is true, but the most important one is that it's the only you own.  Facebook can kick you off their platform, twitter can censor your content, Google can shut down your ad account, or they could all stop allowing your type of business to use their platform at any time. And then what good are all those followers you spent all your energy accumulating?

Done right, your website is your ultimate lead generation machine, and it's really yours.  Here's how to leverage yours better in 2023

Get a modern well-designed website to increase your online presence in 2023

Having a modern and well-designed website is an essential part of increasing your online presence in 2023. Not only does it provide potential customers or supporters with information about what you offer, but it also serves as the hub for all your other digital activities. Therefore, when creating a website, make sure to include key features such as clear navigation, search engine optimization (SEO) capabilities, and mobile-friendly design. Additionally, having content that is relevant to your audience can help create positive user experiences which will drive more people to your website. Lastly, integrating social media plugins and widgets allows visitors to follow you on various platforms - this provides an easy way for them to get updates from you and engage further with your business or brand.

Make sure your website is optimized for search engines such as Google

When it comes to online businesses, a strong online presence is essential to success. Without an effective online presence, businesses can easily be overlooked by potential customers. One of the easiest ways to gain visibility online is to make sure that your website is optimized for search engines such as Google. This means that when someone types in a relevant search term, your website appears higher up on the list of results.

Optimizing your website involves performing SEO (search engine optimization) which includes making sure you’re using relevant keywords, improving page speeds and developing quality content that is useful and informative. This will help increase web traffic, resulting in more brand awareness for your business.

Taking the time to ensure that your website is properly optimized for search engines will also provide a better overall experience for users who are looking for information or wanting to purchase items online. Ultimately, having an effective online presence will bring more customers and help to grow your business in the long run. Therefore, taking advantage of search engine optimization is key to having an effective online presence and helping you succeed in today’s digital world.

Optimizing website pages for search engine visibility is also an important part of increasing your online presence. By making sure that each page on your website has relevant keywords and phrases, you can help ensure that when someone searches for something related to your business or brand, they are more likely to find it. Additionally, sites like Google Analytics provide valuable insights into customer behavior so you can see where people go after landing on one of your webpages – giving you the chance to optimize accordingly.

Lastly, by linking other websites and blogs back to yours with quality backlinks, you can further improve your search engine visibility. In doing so, you give other websites a reason to recommend yours, which then helps boost the amount of traffic coming in from organic (non-paid) searches. With these strategies in place, you can ensure that your website is easily discoverable when people search for what you offer.

By following these tips and using the available resources to help you get started on improving your online presence, you can confidently take control of how people view your business or brand online. Whether it's creating posts on social media platforms or optimizing webpages for better search engine visibility – with the right effort and dedication, success is achievable! Good luck!

Do seo work for your online presence using the latest updates

To keep up with the ever-changing world of online search engine optimization (SEO), businesses must stay current on the latest updates and trends. Doing SEO work for your online presence can help ensure that potential customers find you when they’re searching for products or services related to what you offer. With the right strategies, you can boost website traffic, drive leads and increase conversions – all while staying within Google’s guidelines.

When it comes to keeping up with the latest SEO updates, staying informed is key. For example, mobile-first indexing is now a standard practice by Google, meaning that websites should be optimized specifically for mobile use first and foremost. This means ensuring that all content is properly formatted for small screens, page loading speeds are fast and there is a focus on optimizing for voice search. Additionally, structured data – like using schema markup – can help provide more relevant information to search engines about what’s on your webpages. This helps ensure that the right customers find your content and that it shows up correctly in results pages.

Content is also an important aspect of SEO, as quality content helps attract potential customers while providing value to them. Content should be informative, useful and keyword-rich in order to rank higher in organic searches. Also, by regularly creating new content with fresh keywords, businesses can show Google their commitment to staying current on trends which can result in better rankings over time.

By following these tips and staying up to date on the latest SEO updates, businesses can keep their online presence strong and make sure potential customers find them. With the right effort and dedication, success is achievable! Good luck.

Make sure your blog is keyword optimized to attract the right people

In addition to making sure your website is optimized for SEO, you should also be sure that your blog posts are keyword-optimized as well. With the right keywords, potential customers can easily find your content and more likely make purchases from your business.

When choosing keywords for a blog post, make sure to research them carefully by using tools like Google Trends or Ahrefs to see how often they’re searched for and what other related phrases people might use. Additionally, try to focus on long-tail keywords as these tend to convert better than generic terms due to their specificity. By targeting multiple variations of a keyword in a single post, businesses can ensure that all relevant searches will lead back to the same page – increasing the chances for conversions.

Adding a few relevant keywords to your blog post title and sprinkling them in throughout the content can also help with SEO rankings – but make sure not to overdo it! Using too many of the same keyword or phrases, known as ‘keyword stuffing’, can result in penalties from search engines.

By ensuring that your blog posts are keyword-optimized, businesses can attract potential customers more easily and increase the chances for conversions.

Improve your online presence by getting listed in the most  popular directories

Getting listed in popular directories is an important step in improving your online presence. Not only can it help potential customers find you easily, but it can also boost search engine rankings for your website as well.

Popular business directories like Yelp and Google My Business are great places to start, as they provide a platform for people to leave reviews of your products or services and allow you to share information about what makes your business unique. Additionally, local listings such as Yellow Pages can also help increase visibility among nearby customers who might be searching for businesses like yours.

In addition to the major players, there are many niche-specific directories that may be relevant to your industry or target audience – so make sure to do some research on these as well. Getting listed in several directories makes it much more likely that potential customers will find your business and increases the chances for conversions.

By getting listed in the most popular directories, businesses can make sure they’re seen by their target audience and boost their online presence – ultimately leading to increased success.

Use tools like Google Analytics to track your website traffic and understand your audience to create more compelling content

Maintaining an online presence is key to driving traffic and building an audience, but without access to the right information, this can be a difficult and daunting task. Fortunately, tools like Google Analytics make it easy to track website traffic and gain insights about your online visitors. Through this platform, you can find out not only how many people are visiting your website but also where they’re coming from, what kind of content they’re most interested in, and how long they’re spending on each page.

All of this data provides key insights into who your audience is and what type of content will be the most appealing. From there, you can create content that resonates with their interests and preferences — allowing you to get the most out of your online presence. So if you want to maximize the success of your website, don’t forget to use Google Analytics to gain critical insights about your online visitors. Doing so could help lead to more compelling content — and more engaged followers!

If you only pick one online business site to list your business it should be a Google Business Profile

Google Business profiles are essential for businesses looking to increase their online presence. Not only does it allow businesses to create a custom profile page that features all the relevant information about their services and products, but it also helps them become more visible on Google’s search engine results pages (SERPs).

When setting up a business profile, make sure to fill out all the necessary information such as your website URL, contact details and opening hours. You should also include images or videos of your business premises and products if possible, as these can help draw in potential customers who might be searching for businesses like yours. Additionally, you can use the reviews feature on Google My Business to showcase positive customer testimonials – not only will this give a sense of trustworthiness to potential customers, but it will also help improve your business’s SEO rankings.

By setting up a Google Business profile, businesses can become more visible on SERPs and increase the chances for conversions. It’s one of the most effective ways for businesses to showcase their services, products and values – making it an essential step in improving online presence.

Other critical sites to get your business listed on:  Facebook, Yelp, Bing, and foursquare

In addition to Google Business Profiles, businesses should also make sure they get listed on other major online platforms such as Facebook, Yelp, Bing and Foursquare.

Facebook is an essential tool for businesses looking to promote their products or services – not only can you create a custom business page that showcases everything from your contact details to customer reviews, but it’s also a great platform for running campaigns and ads that can help increase brand awareness.

Yelp is another popular review site where customers can leave honest feedback about their experiences with your business – this makes it a valuable resource for potential customers who may be looking for reliable information about the quality of your products or services.

For search engine visibility, make sure to get listed on Bing and Foursquare. While Google may be the most popular search engine, its competitors are still important for businesses looking to reach a broader audience.

By getting listed on these major online platforms as well as niche-specific directories, businesses can increase their visibility and attract more customers – ultimately leading to increased success.

Overall, getting your business listed in the right places is essential if you want to boost its online presence and increase conversions. Taking the time to create profiles on popular sites like Facebook, Yelp and Google Business Profiles will help ensure that potential customers can easily find information about your products or services – making them much more likely to choose your business over a competitor’s

Make sure all of your information is perfectly consistent

• Business name: Use your actual business name and do it consistently exactly the same way. 
• Contact information: (for address, I recommend using exactly what Google says the address is, just copy and paste it to other sites, you want to literally be exactly the same everywhere online just like your business name)
• Website: (be consistent with which version you use www/https/etc.)
• Category:  On most sites it's critical to make sure your primary category is correct, then pick as many applicable sub-categories as possible.

Hours:  Have a plan in place for making sure holiday hours are posted if applicable

• Description: Try to use keywords in your description
• Photos:  Make them good, this is a marketing piece.
• Menus/services
• Booking/reservation options

Make sure your most important information is always up to date online

You will quickly lose the trust of potential customers if your Google Business Profile says you are open until 7pm and they show up at 6:15 and you are closed.  There are so many directories out there that you won't have control of, so make sure your info is always up to date on the critical ones above.

You can also consider using a listing management service or a tool to monitor your listings regularly, but if that seems overwhelming just make 100% sure that any time you change your menu, change your hours, or make any other significant change to your business that it gets updated on your main profiles immediately.

Have a strategy for getting and responding to reviews

Particularly for local businesses, reviews have been getting incredible weighting from consumers and search engines alike.  It's great if you show up as many places as possible, but if you are always showing up next to businesses with more and better reviews it will be hard to compete.  Make sure you have a good process in place for asking for reviews, and make sure you make it as easy as possible for clients and customers to leave you reviews.

Additionally, make sure you respond to all reviews.  If you are not sure how to respond to a negative review, just accept responsibility and move it off the platform.  A simple "I'm really sorry we didn't meet your expectations, please call me at xxx-xxx-xxxx so I can address this for you." usually does the trick.  But search engines want to see a good number of current, relevant reviews AND engagement so responding to all of your reviews is a great way to kill two birds with one stone.

Write guest posts on other blogs or websites in your industry

Writing guest posts is an excellent way to broaden your online presence and build your reputation as an expert in a particular industry. This strategy allows you to reach new audiences and introduce yourself to potential clients and colleagues. Publishing articles on other blogs or websites can help you create valuable backlinks, which increases your SEO rankings and attracts more people to your website.

Writing guest posts also provides you with the opportunity to establish relationships with influential people in the field, helping you connect with key contacts who may be willing to offer endorsements or refer leads. In addition, having your name associated with other reputable websites can help increase your credibility and draw more attention to your online profile. All in all, writing guest posts is an effective way to boost online visibility and engagement for any business.

Speak at conferences or events related to your business or sector

Speaking at conferences and events related to your business or sector is a great way to reach out to new audiences and solidify your online presence. It provides an opportunity to share your knowledge, highlight your skills, and demonstrate your expertise in the industry. Not only can this help build relationships with potential customers and partners, but it also gives you a platform to showcase new products or services that could be beneficial for them.

Events such as seminars, webinars, or roundtable discussions are particularly well-suited for making speeches on topics related to your company or industry. Through well-crafted online presentations or lectures, you can spread awareness about a certain issue within your niche and get key industry professionals talking about it. You may even be able to attract online followers from those watching online who see value in the knowledge presented. By promoting yourself through these means, you can make sure that people know who you are, become familiar with what your business does, and continue having confidence in the work that you do.

Collaborate with other businesses or influencers on social media campaigns or projects

Collaborating with other businesses or influencers can be a great way to increase online presence, reach new potential customers, and drive online traffic. By partnering up with people who are experts in a particular field or are influential on social media, you can tap into their networks of followers, diversify your content catalog, and create more fun and engaging campaigns.

It's also a great way to maximize resources while planning social media campaigns and projects; two heads are always better than one! Working with others also promotes creativity in problem solving, meaning that every experience will result in brand-new ideas. Whether it’s through online interviews, reviews of products and services, or creating content together, businesses should leverage the power of collaboration to create successful social media campaigns and projects. 

Social collaborations can open up many possibilities for online growth- from giving recognition to broadening the company's audience. With proper communication and strategies, businesses have the ability to accomplish much more with invaluable external support- increasing online engagement in the long run.  All in all, getting involved with different online campaigns has great potential for online businesses if done thoughtfully by working together with industry leaders as well as new voices; collaborating with others on social media is an essential strategy for online success.

Utilize visual content to engage and attract potential customers. Visual content is one of the most powerful ways to engage with potential customers and increase online presence. Images, videos, infographics, and other visual assets can help communicate complex ideas more effectively than words alone. They can also be used to create an emotional connection with viewers that helps build brand loyalty and trust. Additionally, visuals are incredibly easy to share on social media platforms such as Instagram and TikTok; when posted in the right places they can generate massive amounts of engagement in a short period of time.

Businesses should take advantage of this by creating stunning visuals that showcase their products or services in an attractive way that makes it easy for viewers to understand what they have to offer. Visuals can be used to highlight features, promote discounts or new products, and even educate customers about the company’s mission. When done correctly, visuals can be an instrumental tool in successfully connecting with potential customers and increasing online presence.   Utilize data-backed marketing tactics to target a specific audience  Data-driven marketing strategies are essential for businesses that want to increase their online presence because they allow you to tailor your content specifically to your target audience.

By collecting information on customer behavior, interests, and demographics, you can craft tailored messages that will engage them more effectively than a generic one-size-fits-all approach. Additionally, data allows businesses to track the effectiveness of their campaigns so that they can make improvements as needed. With this information in hand, companies can create highly targeted campaigns that maximize ROI and increase online presence.  All in all, utilizing data-backed marketing tactics can be a great way to reach potential customers and make sure that your content is tailor-made for their needs.

By using the right tools and strategies, businesses can target their specific audiences more effectively and increase their online visibility. 

Key Takeaways:  Collaborating with other businesses or influencers is a great way to increase online presence, reach new potential customers, and drive traffic to your website. Utilizing visual content to engage and attract potential customers can also be an effective strategy for increasing engagement; visuals are easy to share on social media platforms and help build brand loyalty. Finally, data-driven marketing tactics allow businesses to track the effectiveness of their campaigns and create tailored messages to reach their target audiences.

With these strategies in place, businesses can increase their online presence and better connect with potential customers.  By following these key takeaways, businesses have the potential to make a significant impact on their online presence. The end! :)

Improve your online presence with paid online advertising like facebook and google ads

Paid advertising can be a powerful tool for businesses looking to increase their online presence. Through targeted campaigns on search engines, social media platforms, and other digital channels, businesses can reach potential customers in an efficient and cost-effective manner. With the right strategies in place, paid advertising can be used to build brand awareness, drive conversions, or simply increase web traffic.

When it comes to setting up your paid ads campaign, the key is to create effective messaging that resonates with your target audience. Crafting compelling headlines and ad copy that accurately reflects what you are offering will help ensure that viewers click through to your website or product page. Additionally, utilizing creative visuals such as videos or images can help capture viewers’ attention and keepthem engaged.

Once your ads are launched, it’s important to regularly monitor their performance and make adjustments as needed. This could mean changing up the ad copy, switching out visuals, or targeting a different audience segment. By continuing to refine and optimize your campaigns over time, you can maximize the return on investment of your paid advertising efforts and reach more customers online. With the right approach, paid online advertising can be an effective way for businesses to grow their online presence and increase sales.

Use search ads to increase your online presence

Search ads are an effective way to increase your online presence and reach potential customers. By creating campaigns on popular search engines such as Google, Bing, or Yahoo, you can target users who are actively searching for the products or services that you offer. Through careful keyword research and targeting strategies, you can ensure that your ads are displayed to viewers who are most likely to be interested in what you have to offer. Additionally, by segmenting audiences according to their search query intent (e.g., informational versus transactional), you can craft more relevant messaging that appeals to a specific audience segment.

With the right ad copy, visuals, and landing page design, search advertising can help businesses drive leads and conversions from their website. When it comes time to measure the success of your search campaigns, look at metrics such as click-through rate, cost per acquisition, and return on investment to assess their performance. By continually refining and optimizing your search ads over time, you can maximize the impact of your online presence and reach more customers.

Using social media ads to increase your online presence

Social media advertising is an effective way to increase your online presence and connect with potential customers. Through platforms such as Facebook, Instagram, Twitter, and Snapchat, businesses can create targeted campaigns that reach users based on their interests and demographic information. Additionally, businesses can utilize features such as retargeting ads or lookalike audiences to further refine their targeting strategy and ensure they’re reaching the right people. When it comes time to create ad creative for social media channels, make sure you craft compelling visuals that will stand out in viewers’ feeds.

Utilizing eye-catching images or videos can help attract attention and keep viewers engaged with your message. Finally, be sure to measure the success of your campaigns by tracking key performance indicators like click-through rate, cost per acquisition, and return on investment. By continually refining and optimizing your social media ads over time, you can maximize the impact of your online presence and reach more potential customers.

Using display ads to increase your online presence

Display advertising is a powerful way to increase your online presence and reach potential customers. Through ad networks such as Google Display Network or Bing Ads, businesses can create campaigns that target users based on their interests and browsing behavior. Additionally, with features like remarketing or targeting by location or device type, display advertising allows businesses to tailor their messaging in order to reach the right audience.

When it comes time to create visuals for your display campaigns, make sure you craft compelling images or videos that will stand out from the competition. Additionally, make sure to track key performance indicators like impressions, click-through rate, cost per acquisition and return on investment in order to measure the success of your campaigns. By continually refining and optimizing your display campaigns over time, you can maximize the impact of your online presence and reach more customers.

Using retargeting ads to increase your online presence

Retargeting ads are a powerful tool to increase your online presence and reach potential customers. Through retargeting, businesses can serve ads to users who have previously visited their website or engaged with their content. Additionally, by customizing the messaging in these ads based on a user’s past behavior, retargeting allows businesses to target more relevant audiences and increase chances of conversion.

When it comes time to create visuals for your retargeting campaigns, make sure you craft compelling images or videos that will stand out from other ads users are likely seeing. Additionally, be sure to track key performance indicators like impressions, click-through rate, cost per acquisition and return on investment in order to measure the success of your campaigns. By continually refining and optimizing your retargeting campaigns over time, you can maximize the impact of your online presence and reach more potential customers.

By leveraging digital advertising channels like search ads, social media ads, display ads, and retargeting ads, businesses can increase their online presence and connect with potential customers in meaningful ways. When utilizing these digital marketing tactics, make sure you craft compelling visuals that will stand out from other content viewers are likely seeing.

Additionally, be sure to measure the success of your campaigns by tracking key performance indicators like impressions, click-through rate, cost per acquisition and return on investment. By continually refining and optimizing your digital advertising campaigns over time, you can maximize the impact of your online presence and reach more potential customers.

Using Google Local Service Ads to Increase Your Online Presence

Google Local Service Ads (LSAs) are a powerful tool for businesses looking to increase their online presence and reach potential customers. LSAs enable businesses to connect with local customers in their area by displaying ads at the top of search engine result pages when users search for services relevant to your business. Additionally, these ads are prominently featured, allowing businesses to stand out from competition and build trust with local consumers.

When it comes time to create visuals for your LSA campaigns, make sure you craft compelling images or videos that will drive clicks. Additionally, be sure to track key performance indicators like impressions, click-through rate, cost per acquisition and return on investment in order to measure the success of your campaigns. By continually refining and optimizing your LSA campaigns over time, you can maximize the impact of your online presence and reach more local customers.

Using Email Marketing to Increase Your Online Presence

Email marketing is a powerful tool for businesses looking to increase their online presence and reach potential customers. Through email campaigns, businesses can stay top-of-mind with existing customers, while also reaching out to potential customers through targeted lists. When crafting visuals for your email campaigns, make sure you craft compelling images or videos that will drive engagement and clicks.

Additionally, be sure to track key performance indicators like open rate, click-through rate, cost per acquisition and return on investment in order to measure the success of your campaigns. By continually refining and optimizing your email campaigns over time, you can maximize the impact of your online presence and reach more potential customers.

Email Marketing Best Practices

When it comes to email marketing, there are a few key best practices businesses should follow in order to maximize the impact of their campaigns. First and foremost, craft compelling subject lines that will grab your recipients’ attention and get them to open the emails. Additionally, segment your mailing lists so that you can send targeted messages that are more relevant to specific audiences.

Finally, make sure you track key performance indicators like open rate, click-through rate, cost per acquisition and return on investment in order to measure the success of your campaigns. By following these best practices when crafting and sending email campaigns, businesses can increase their online presence and reach more potential customers.

Segmenting Your Email Lists for Increased Relevance

When it comes to email marketing, one of the most important steps businesses can take is to segment their lists into smaller, more targeted groups. By categorizing your mailing list according to demographics like age, gender and location, you can craft emails that are more relevant and compelling for each group. Additionally, segmenting your list can help increase engagement rates by ensuring that recipients are receiving content tailored specifically to them.

Segmentation also allows businesses to track key performance metrics like open rate, click-through rate and cost per acquisition on a per-segment basis in order to measure the success of their campaigns. By taking the time to properly segment their mailing lists and craft targeted campaigns, businesses can maximize the impact of their email marketing efforts and reach more potential customers.

Guest posting to improve your online presence

Guest posting is a great way for businesses to increase their online presence and reach potential customers. Through guest posts, businesses can benefit from higher levels of organic search traffic, as well as increased brand visibility and recognition. When it comes time to create content for your guest post, make sure you craft compelling pieces that will drive clicks and engagement.

Additionally, be sure to track key performance indicators like impressions, click-through rate, cost per acquisition and return on investment in order to measure the success of your campaigns. By continually refining and optimizing your guest posts over time, you can maximize the impact of your online presence and reach more potential customers.

Guest Posting Best Practices

When it comes to crafting effective guest posts, there are a few key best practices to keep in mind. First and foremost, make sure you create content that is relevant and valuable to your target audience. Additionally, be sure to link directly back to your website or online store in order to drive organic search traffic.

Finally, make sure you track key performance metrics like impressions, click-through rate, cost per acquisition and return on investment in order to measure the success of your campaigns. By following these best practices when crafting and sending guest posts, businesses can increase their online presence and reach more potential customers.

Optimizing for SEO

When it comes time to optimize guest posts for SEO, there are a few important steps businesses can take in order to maximize the impact of their campaigns. First and foremost, be sure to include relevant keywords in your titles, body copy and meta descriptions in order to capture organic search traffic. Additionally, make sure you link directly back to your website or online store in order to drive referral traffic.

Finally, make sure you track key performance metrics like impressions, click-through rate, cost per acquisition and return on investment in order to measure the success of your campaigns. By following these best practices when crafting and optimizing guest posts for SEO, businesses can increase their online presence and reach more potential customers.

Leveraging video to increase your online presence

Leveraging video is a great way for businesses to increase their online presence and reach potential customers. Through the use of videos, businesses can benefit from higher levels of organic search traffic, as well as increased engagement and brand visibility. When it comes time to create content for your video, make sure you craft compelling pieces that will drive clicks and engagement.

Additionally, be sure to track key performance indicators like views and watch time in order to measure the success of your campaigns. Finally, be sure to optimize titles, descriptions and tags for SEO so that search engines recognize your videos when people are searching for related keywords. By utilizing these techniques when creating and sharing videos, businesses can maximize the impact of their online presence and reach more potential customers.

• Social video generates 1200% more shares than text and image content combined.
• Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
• YouTube is, by far (with the exception of Facebook) the most popular online platform in the U.S.

***Can We add some more stats here and also make sure these are up to date***

Here are some ways to use video to improve your online presence:

• Create a YouTube channel.  Don't forget that YouTube operates first as a search engine so keep your content focused and relevant.
• Embed videos into blog posts or social media posts(embedding YouTube videos in your posts is a great way to make Google happy and get some extra SEO juice for your posts)

Host live streams (Facebook Live, Instagram Live, YouTube Live.)

• Leverage short format videos on TikTok

Create Stories (Facebook Stories, Instagram Stories, LinkedIn Stories)

Use videos in text and email marketing

Get your team members involved

It's almost impossible to have a team of any size these days without a few budding influencers or content creators in the mix.  Leverage their skills and passion to get more unique and interesting content for your business and as a bonus they will be much more likely to share that content for your business as well if they had a hand in creating it.

According to Linkedin, employees have a network that is 10X larger than its company’s follower base on average. Social Media Today tells us that content shared by employees receives 8X more engagement than content shared only by brand channels. 

Team members will also benefit from being involved in content creation and sharing by always knowing the latest organization events and news.  They also probably know things that are going on in your business and with customers that you don't, so it's really a win/win all around to get your team members involved in helping build the online presence for your business.

Build your professional network

Networking is an incredibly powerful tool to leverage when it comes to building your online presence. Leveraging the power of connections can be invaluable when it comes to growing your personal and professional brand. Having a strong network that you can turn to for advice, industry connections, and potential job opportunities will open up more doors for growth and success. 

We built our first agency on strategic partnerships and word of mouth alone with zero advertising, that's how powerful it can be.

We live in a digital world where making meaningful connections with peers can be as easy as joining an online community or attending webinars hosted by professionals in your field. Networks like LinkedIn are great resources for connecting with people who have similar interests and experiences as you do, and may even offer some valuable insights into topics related to your business or career path.

Making sure that you’re attending the right events, building relationships through social media platforms, and networking with professionals in your field are all important steps to take when it comes to leveraging your network for success. Additionally, joining professional associations like chambers of commerce or any other industry-specific organizations can help you grow your network even further.

Building a strong professional network requires dedication and effort, but if done correctly it can be very rewarding. It’s also important to remember that networking isn’t just about making connections with people from the same industry – it's also about developing meaningful relationships with people from different industries who have valuable business insight and ideas. By expanding your circle of friends and colleagues, you'll eventually find yourself part of an invaluable resource in growing your online presence.

Make your content accessible to all types of audiences

Making sure that your content is accessible to all types of audiences is essential when it comes to building an online presence. It’s no secret that different types of people have different ways of learning and consuming information, which means you should be creating content that is accessible for everyone.

From videos and podcasts to blog posts, infographics, and eBooks, there are various methods you can use when creating content. When trying to reach a wider audience, you should consider making your content multi-channel friendly - this could mean creating versions for both desktop or mobile viewing, or making subtitles available for those with hearing impairments. Additionally, make sure the visuals you’re using in your content are easy on the eyes, and clear enough to be understood by everyone.

Ultimately, when creating content for a wider audience you should think about the type of information that would benefit your readers and make it easily digestible. This means avoiding technical jargon and using simple language that anyone can understand. Additionally, providing helpful visuals such as diagrams, charts or infographics will help break up the text-heavy content and make it easier to consume. By taking these steps, you’ll ensure that your content resonates with a larger variety of audiences and helps to build your online presence even further.

Also, making your email and web content accessible to people with disabilities is more important and more possible than ever.  By making your website pages and emails accessible, you are able to reach out even more people with disabilities. Not only does one in four adults have a disability but also the assistive technology industry is growing rapidly- meaning that there will be even greater demand for online content which has been developed specifically for these users!

It's time we start considering this when designing our websites so they don't end up getting lost among all of those other sites vying for attention on search engines like Google or social media channels where individuals share links based off popular posts from friends instead.

Making diversity and inclusion part of your online messaging is critical to improving your online presence in 2023

Inclusivity and diversity are key to online success in 2023. With the ever-changing landscape of social media, online content creators must strive for representation from all different types of people and backgrounds. Making sure that online messaging includes diversity and inclusion creates an online presence that is welcoming and inclusive to everyone.

In order to make online content more inclusive, online creators should focus on amplifying voices from a variety of underrepresented groups. This can be done by collaborating with people in different industries who have unique perspectives and experiences, as well as highlighting stories from those with marginalized identities. Additionally, online content should strive to be body positive and non-discriminatory, using language that is supportive and validating.

By embracing online diversity, online creators can reach a wider audience and foster an online presence that promotes inclusivity. This is not only beneficial for the creator’s online presence but also helps to create real-world change. By supporting voices from various backgrounds, online content creators can create online conversations that are empowering, inspiring and educational.

Overall, online content creators should make diversity and inclusion a priority in order to improve their online presence in 2023. Not only is this important for building an online community of followers but it helps to foster real-world change. By embracing online diversity, online creators can create online conversations that are empowering, inspiring and educational.  This will help to create a more inclusive online presence that resonates with a wider variety of audiences in 2023.

Think mobile

Using mobile first content strategies are critical to growing your online presence in 2023

In today's online world, mobile is king. With the consistent growth of mobile use, it is critical for online content creators to utilize mobile-first strategies when creating and promoting their online content. This means ensuring that all online content can be easily accessed on a variety of devices, from phones to tablets.

To make your online content accessible for mobile users, online content creators should focus on creating digital assets that are responsive and optimized for mobile use. This includes using larger fonts, bigger images and videos, simple design elements, fast loading times and a layout that is easy to navigate on smaller devices.  Additionally, online content should be engaging with interactive features such as polls or surveys to keep users engaged with the brand.

Making sure your online content is optimized for mobile also helps create an online presence that resonates with a larger audience of people. By utilizing mobile-first strategies when creating online content, you can reach out to more customers in a variety of settings including while they are traveling or even just browsing the web on their phone while they’re waiting in line at the store.

Use text-based messages to engage customers with targeted offers and information. Use podcast advertising for podcasts that aren't found on Apple's App Store, such as human interest or interview shows where you can target niche audiences by age range and geography; optimize your ads so they're easy navigating through voice search results when people type "podcast" into their Google Assistant app (or other similar technologies).

Send geofencing alerts whenever someone enters or leaves certain geographical areas—this gives retailers the best chance at directing marketing towards those interested in what you have available! Last but not least: Create mobile optimized copy like product descriptions and social media photos(how many times have you viewed a business on your phone and their messaging is cut off because of images not formatted for mobile?)

Overall, online content creators should focus on mobile-first strategies when creating online content in order to improve their online presence in 2023. Not only does this help to reach a wider variety of audiences but it also increases engagement with online content and helps create an online presence that resonates with users. By utilizing optimized digital assets that are designed for mobile use, online creators can make sure their online presence is strong in the upcoming year.

Free tools for online presence management:  

1. Free website and online presence audit from 229 Websites.  We will do a comprehensive scan of your website and SEO and give you an action-packed plan for improving it in the coming year, free of charge.  As of this writing we also offer free accessibility audits for websites if you want to make sure your website is fully accessible to people with disabilities. And can upgrade you to a full competitive audit so you can see how you are doing against your main competitors.
2. SEMRush:  Their free account allows up to ten searches a day.  You can check everything from your current status with search engines to who is linking to your site, to how your competitors are doing compared to you, all for free.
3. Google Search:  This one is kind of obvious but it's an undervalued tool.  Search yourself, search your industry, and search what a potential client would likely search in Google to see how you are showing up.
4. GTMetrix:  User experience is becoming more important than ever and at the top of the user experience list is speed.  GTMetrix will give you a page speed report on your website including what specific issues need to be addressed to improve that speed, for free.
5. Google Mobile Friendly Test:  Your business site being mobile friendly is now more important than ever. Customers, potential customers, and search engines will all judge you negatively if your business website isn't optimized for mobile devices.
6. Google alerts:  set up alerts with Google to get notified any time a specific topic is mentioned like your name or your brand so you can see how your online presence is really growing
7. Google trends:  see what topics are becoming more popular in search engines so you can plan your content around things people care about right now
8. Answer the public:  Get real data on questions people are asking online around your given topic to help you create content that answers the questions your audience is actually looking for.